Beddy’s Internal Newsletter

Before (bottom left) the Beddy’s quarterly newsletter had a few issues: the hierarchy needed to be fixed, color and graphics needed to be added to increase interest and lead the eye, and the typography needed to be changed to increase readability. I also added easy-to-read calendars for events.

As this wasn’t widely distributed, I also made a screen version meant to be displayed on screens around the office. I added a QR code that led scanners to an online repository thus increasing viewership. 

Nota bene: I did not create the newsletter “logo”/nameplate nor was I allowed to change it or rename it.