Beddys Email Templates and Modules

When I began at Beddy’s each email was created entirely from scratch. We send up to five emails a week (not including A/B testing). Creating each email from a blank slate made the process much longer, created inconsistent branding, and made it hard to implement changes from A/B testing.

I made a series of templates, each in a different brand color scheme. All of the templates had a large selection of mix-and-match modules. Designers could use these pre-programed, pre-designed modules to quickly make a large variety of emails. Each module was already coded for both desktop and responsive viewing. Modules included photo galleries, product cards, headlines, sale boxes, lists, quotes and reviews, and more.

There are quite a few benefits for implementing module-based design:

• Brand consistency
• Results from A/B tests were very easy to implement across the board after winners were selected
• Easy to quickly swap out sections for A/B testing
• Faster turnaround
• Fewer errors
• Updates to footers, etc were easier

MORE IMAGES COMING SOON: Images to the left show the blank templates and samples of what they could look like when implemented.