Animal Jam Licensing Guide

Animal Jam is a world-wide MMOG (massively multiplayer online game) with over 160 million registered users. The creators of Animal Jam, WildWorks, work with many different licensers to create toys, clothing, stationary, books, plushies and more.

The function of this licensing guide is to provide licensers with the imagery and information they need to create products and packaging. The guide needed to contain a lot of visual information that corresponded to files available to licensers. It also needed to be easily updatable as new content is constantly created.