Brand Guidelines and Standards

I did not design this logo. After another designer designed this logo, the company reached out to me to finish the branding set and finesse the logo. For the logo, I corrected alignment and sizing issues as well as kerning (spaces between letters).

For the brand book, I created a detailed set of instructions and rules for the brand. This included: logo color and placement, color usage and information, typography rules, photo guidelines, and more. This gives the company a standard that they can use to increase trust, insure consistency, and maintain clarity.